Spotify mengungkapkan data royalti untuk tahun 2022; Periksa

Rafi Cinoun

Spotify telah merilis angka pendapatan pendapatan platform 2022 melalui Keras & Jelas. Informasi yang diungkapkan menunjukkan bahwa streaming bertanggung jawab atas 20% pendapatan yang dihasilkan oleh rekaman musik di seluruh dunia.

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Data ini menunjukkan lompatan yang cukup besar selama bertahun-tahun jika dibandingkan dengan kurang dari 15% yang dicapai pada tahun 2017. Secara keseluruhan, total pembayaran Spotify kepada pemegang hak musik sudah mencapai hampir US$40 miliar (R$199 miliar), tegas pihak Telur dadar.

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Angka-angka ini hanya mewakili sebagian dari gambar. Spotify adalah salah satu dari beberapa layanan streaming yang menghasilkan pendapatan untuk industri musik, terhitung hanya sebagian dari semua pendapatan industri. Ada juga penjualan fisik, tur, iklan, sinkronisasi, dan sumber keuntungan lainnya.

Spotify, dalam sebuah pernyataan

“Spotify membantu menghasilkan lebih dari 20% pendapatan rekaman musik di seluruh dunia (turun dari 15% pada tahun 2017),” jelas Spotify. “Jika Anda menginginkan perkiraan mentah, gandakan pendapatan Spotify dengan empat untuk mendapatkan perkiraan jumlah artis yang dihasilkan dari semua aliran pendapatan pada tahun 2022.”

Pahami cara kerja royalti

  • Dua cara utama untuk mendapatkan keuntungan dari streaming adalah: keanggotaan premium dan biaya yang dibayarkan oleh pengiklan pada layanan gratis;
  • Sekitar 70% dari jumlah ini disalurkan dalam bentuk royalti kepada pemegang hak cipta, yang, pada gilirannya, mengarahkan jumlah tersebut kepada artis dan komposer;
  • Menurut platform tersebut, indeks artis yang menghasilkan lebih dari US$ 10 ribu (R$ 49,8 ribu) atau US$ 1 juta (R$ 4,9 juta) telah berlipat ganda dalam lima tahun terakhir;
  • Pada tahun 2022, sekitar 57 ribu artis mencapai lebih dari US$10 ribu (R$49,8 ribu); pada 2017, hanya 23.400 yang mencapai angka itu;
  • Selain itu, tepatnya 1.060 artis menghasilkan lebih dari US$ 1 juta (R$ 4,9 juta).

Spotify juga mengungkapkan bahwa 200.000 profesional yang menggunakan platform tersebut bertanggung jawab untuk menghasilkan 95% dari seluruh royalti pada tahun 2022. Di sisi lain, lebih dari seperempat artis yang menghasilkan lebih dari US$10.000 (R$49,8 ribu) menghasilkan distribusi secara individual dalam streaming.

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